4小时,近万单!一场跨省直播如何让丹江口鲜橙“爆单”又“出圈”?
<section style="margin-bottom: 0px;text-align: center;" nodeleaf=""></section><p></p><section style="background-repeat:repeat;background-position:left top;background-size:auto;background-image:url(https://www.hbrdcm.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/mmbiz_png/Ljib4So7yuWjkm1bBJMAuRVy2nSwEnneQYG92xHJ8tcxa4VDnFubsMAhKsdGFmpZQcvTJFmMlWBery8P0icVky7Q/640?wx_fmt=png);padding:10px;margin-bottom:0px;box-sizing:border-box;"><section style="margin-bottom:0px;"><section style="margin:10px 5px;color:#323232;letter-spacing:2px;font-size:14px;line-height:1.75em;text-align:left;text-align:justify;transform:rotateZ(0deg);-webkit-transform:rotateZ(0deg);-moz-transform:rotateZ(0deg);-ms-transform:rotateZ(0deg);-o-transform:rotateZ(0deg);"><p style="font-size: 14px;line-height: 1.75em;letter-spacing: 2px;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 16px;">12月14日,一场由北京市海淀区委社会工作部、区人社局与丹江口市委社会工作部、共青团丹江口市委员会共同策划的“橙”意助农主题直播活动在丹江口市龙山镇白果树沟村掀起销售热潮。通过知名主播“勇敢的小平安”骆静怡与网络大V“老马在草原”的联动推介,在4小时内创下售出1万单的佳绩,带动当地群众直接收入7.23万元。</span></span></p></section></section><section data-support="96编辑器" data-style-id="33938" style="margin-bottom:0px;"><section style="margin:10px 0px;text-align:center;"><section style="background-color:rgb(255, 245, 240);padding:13px;display:inline-block;box-sizing:border-box;margin-bottom:unset;"><section style="box-shadow:rgb(255, 214, 193) 4px 4px 4px inset;border-radius:14px;box-sizing:border-box;margin-bottom:unset;"><section style="box-shadow:rgb(254, 254, 254) -4px -4px 4px inset;border-radius:14px;padding:15px;box-sizing:border-box;margin-bottom:unset;"><section nodeleaf=""></section></section></section></section></section></section><section style="margin-bottom:0px;"><section style="margin:10px 5px;color:#323232;letter-spacing:2px;font-size:14px;line-height:1.75em;text-align:left;text-align:justify;transform:rotateZ(0deg);-webkit-transform:rotateZ(0deg);-moz-transform:rotateZ(0deg);-ms-transform:rotateZ(0deg);-o-transform:rotateZ(0deg);"><p style="font-size: 14px;line-height: 1.75em;letter-spacing: 2px;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 16px;">直播镜头前,主播们手捧饱满鲜橙,轻轻一剥,金黄果肉裹着晶莹汁水跃入眼帘。他们现场试吃,清甜的果汁仿佛随时会从屏幕中沁出,直观诠释着何谓“汁多如蜜”。</span></span></p></section></section><section style="margin-bottom:0px;"><section style="margin:10px 5px;color:#323232;letter-spacing:2px;font-size:14px;line-height:1.75em;text-align:left;text-align:justify;transform:rotateZ(0deg);-webkit-transform:rotateZ(0deg);-moz-transform:rotateZ(0deg);-ms-transform:rotateZ(0deg);-o-transform:rotateZ(0deg);"><p style="font-size: 14px;line-height: 1.75em;letter-spacing: 2px;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 16px;">更动人的是,这枚橙子不仅关乎味觉,更连缀着一方水土的深沉故事——它来自南水北调中线工程的核心水源地丹江口。在这里,每一颗橙子都被清澈的库水滋养,也承载着当地人民守护“一泓清水永续北上”的无声誓言。主播们将这份生态坚守娓娓道来,让橙子不再只是水果,而成了清澈水源与责任传承的甘甜象征。</span></span></p></section></section><section data-support="96编辑器" data-style-id="33938" style="margin-bottom:0px;"><section style="margin:10px 0px;text-align:center;"><section style="background-color:rgb(255, 245, 240);padding:13px;display:inline-block;box-sizing:border-box;margin-bottom:unset;"><section style="box-shadow:rgb(255, 214, 193) 4px 4px 4px inset;border-radius:14px;box-sizing:border-box;margin-bottom:unset;"><section style="box-shadow:rgb(254, 254, 254) -4px -4px 4px inset;border-radius:14px;padding:15px;box-sizing:border-box;margin-bottom:unset;"><section nodeleaf=""></section></section></section></section></section></section><section style="margin-bottom:0px;"><section style="margin:10px 5px;color:#323232;letter-spacing:2px;font-size:14px;line-height:1.75em;text-align:left;text-align:justify;transform:rotateZ(0deg);-webkit-transform:rotateZ(0deg);-moz-transform:rotateZ(0deg);-ms-transform:rotateZ(0deg);-o-transform:rotateZ(0deg);"><p style="font-size: 14px;line-height: 1.75em;letter-spacing: 2px;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 16px;">“品质+情怀”的双线叙事,在直播间里激起阵阵回响。点赞数不断跃升,评论区暖流涌动:“想品尝这份清水润泽的甜”“每一口都是生态的馈赠”“支持守护者,下单即是致敬”。一次农产品销售,就这样化为跨越山水的共鸣与致意。</span></span></p></section></section><section style="margin-bottom:0px;"><section style="margin:10px 5px;color:#323232;letter-spacing:2px;font-size:14px;line-height:1.75em;text-align:left;text-align:justify;transform:rotateZ(0deg);-webkit-transform:rotateZ(0deg);-moz-transform:rotateZ(0deg);-ms-transform:rotateZ(0deg);-o-transform:rotateZ(0deg);"><p style="font-size: 14px;line-height: 1.75em;letter-spacing: 2px;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 16px;">本次直播将海淀区平台资源、流量优势与丹江口优质物产、水源地故事精准对接,有效破解农产品销售信息壁垒。这场电商助农的生动实践,既将“一泓清水永续北上”的生态坚守转化为农户实实在在的收入,也为乡村振兴与区域协作开辟了新路径。两地将继续深化合作,以“生态+助农”为导向,推动丹江口的“甜蜜事业”行稳致远,让协同发展、互利共赢的篇章越写越实。</span></span></p></section></section></section><p></p><link rel="stylesheet" href="//www.hbrdcm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_qRN" id="wcn_editor_css"/>
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